This slide shows our record label...
We decided to use the label SOHO MUSIC, because London's Soho is a very trendy place where lots of celebrities are seen and even though this is not the particular audience we intend our artist to be listened to by, for anybody looking it could be seen as a 'trendy' music type. The decision to used pink and black mixed text, was made to appeal to a female audience, of all different types of personality(the different shades of pink could represent different types of female personalities for example, light/baby pink - a younger more girly target audience. Darker pink/purple - to represent more gothic/rock chick cultures.

'Heartbreaker Records' came from the idea that the music will in some was have an effect on the people who listen to it, just like a heartbreak does. The twist being that the heart logo is not broken, showing to the audience that it will not be a sad or upsetting effect on them.