Myspace

http://www.myspace.com/rosebaileymusic - Link to our Artists Myspace page.

We began with lots of trial and error within Photoshop. One of our errors was,we tried to use the 'Lasso tool' this was to take one leave and delete the colour from it, we wanted to add a rose colour to fit in with the artists name. However we felt this did not work well and found a better way of altering the colour to get the effect we wanted.

We used a greyscale on Rose's photo for the front cover due to our previous reseach of other CD's, suggesting natural and purity.

On the back cover and inside of the CD promo, we decided to use a gradient map (rose tint) simply because the artists name was Rose, and we felt that in some way, we should use her name as a refernce to something else, in this case the CD cover.

We felt that she should be looking away from the camera to add to the mystery of her story, also from our earlier analysis of Duffy and Christina Aguilera's CD covers, neither of them are looking to camera, so we decided to take the idea from their successful albums.

We encorportated an umbrella to suggest a sense of enclosure,being in a "shell," ( a theme within the music video) and to ensure to her fans and people who would see the album cover, that she wasn't just like every other stereotypical singer, vowing for the limelight. Rose would rather keep herself and her music personal to her fans.

We used Zaphino font, because it is very delicate and and is pleasant on the eye.

Other tools we tried, but felt didn't work so well: magic wand, motion blur, distorting, zig zag and wave

From our audience feedback, we decided that we needed to add an extra scene to our music video (the photo sequence) because the meaning was unclear to viewers.

On the whole, we felt that our music video and the casting of the artist was a success.

Out of all the meda tchnologies used, we found the macs, probably the most difficult to use, especially because we had to use the new imovie, which we had never used before. However, as the editing process went on, we found it easier to use and discovered new things, like using effects and speed enhancing tools, such as slow motion.

We also found creating the myspace a difficulty, because both of us already had myspace pages therefore it wwas impossible for us to create a new account with our exsisting email accounts, so we had to create a new email account, in order to set up the myspace page.

The easiest media technology for us was probably the digital camera, because they were things we already owned and knew how to use, so we didn't need to learn anything new there.

We encountered some problems whilst making our music video; such as filming on two different days thus having different lights within shots; thus making it harder to match shots. weather conditions, artist accessability, forgetting tapes and props at the beginning of the filming process was problematic yet made us more prepared within our re-shoots; this was also a problem as our artist became restless.

Within the editing we found that to begin with our artist was not in time with the music despite playing the music whilst she was singing. Lots of practice overcame this issue.

We used shots of nature throughout the video such as below to suggest freedom and natural emotions/feelings. The shot of Rose's t-shirt is significant as we start off with the sun and do a colour edit to link the two different scenes together; the significance of white is purity and natural.

Rose is seen spinning in a couple of shots suggesting confussion yet at the same time freedom in continuing her journey. In this shot, the artists positioning is key, she is placed in the opening between the two hedges, suggesting that she had made a breakthrough on her journey, and as we used this shot towards the end of the music video, in a way brings a closing to the video.

We use a graphic match of Rose spinning with a long shot to spinning within a close up shot.

Water is used continuosly used throughout our music video to suggest a flowing sensation emphasing Rose's sense of journey and determination to find answers.

The significance of the umbrella used within the music video was used to suggest a contrasting view within the other scenes such as feeling trapped and confussion; within the frame and due to the umbrella. The contrast was due to Rose facing problems/ obstacles within her journey feeling slightly lost at times this also translates onto her life journey too.
The shot with Rose sitting on a bench, is there to show voyeurism - she looks around as she feels she is being watched. However, this shot could be interpreted as if she is looking around to find answers and perhaps to an onward destination after the video has stopped.

The shot where she is on the other side of the pond, suggests that there is a big world out there for her to discover and that perhaps getting all her answers and finding her way is going to be harder than she first may have thought, because she has such a huge world to search. At the same time this shot shows that she is still enclosed and something may be keeping her from finding all her answers, because she is surrounded by trees and a pond.

The shot of the sunlight appearing through tree leaves and branches suggests that there is 'light at the end of the tunnel' for Rose or that there is a 'glimmer of hope' pearing through her surroundings.

The second bench shot where Rose is wearing sunglasses, was originally thought up form watching Lene Marlin's 'Sitting Down Here' music video, as when it was analysed, we saw that through having the reeds infront of her, it would convey voyeurism just like in Lene Marlin's music video. Our decision to have our artists wearing sunglasses was again to convey a sense of mystery and/or keeping herself private and modest.

The umbrella shot was used to make the artist look and feel like she was enclosed and had very little hope of finding her answers and discovering who she really is, backed up by her slightly confused expression.

This scene was to suggest that Rose's journey had finished and she had found what she was searching for... leaving the boy in the photo to be interpreted how the audience wished.

This was not an orginal scene we wanted to use, yet feedback from the original music video suggested we needed a closure to Rose's journey; thus we felt this scene linked in well and feedback suggested this scene fitted with the other scenes. The photograph was torn up into small pieces and seperated, show confusion and disorientation, to the viewer. Then at the end when all the pieces are puzzled together in the correst order, it shows that things are all as they should be and that all Rose's questions have been answered.

We knew from our research and planning we wanted to do lots of close up shot as well of shots suggesting Rose was on a journey- a journey of self discovery
We included shots of her walking over bridges and stepping stones ext to suggest confusion and a sense of getting further into her journey of self discovery.

Voyeurism is used in the shot where we see Rose's reflection within the river; using the river to emphasis a journey.
We see Rose walking and coming across obstacles (stepping stones) suggesting a journey through her life where she encounters obstacles to self discovery.

In the shot where Rose is walking next to a small stream, we feel that this is a very effective shot because, not only is the river representing her journey, it shows that she is following it, meaning she is unsure about what she needs to do.

For part of our research we both looked at cd covers similar to our intended artist and genre. 

By looking at these CD covers we came to a conclusion that our CD cover needed to be in black and white (natural and purity), we also felt it was vital for our artist to look away from the camera, suggesting modesty and mystery.

We originally had many choices such as Amber and Koral of names yet one name "Rose" we felt fit in with the artist as well as her style of music.
The other names we considered, were all natural sources, because we wanted our singer to come across as very natural and earth friendly. Which would definatlely appeal to people with a gulfstream personality, like intended.
Rose has connotations of beauty, delicacy which helped with the understanding of the song and within the lyrics of the song.
We also felt that the girl we used to play Rose was very beautiful and delicate looking, matching the name.

For part of our research we looked at the "big four" record labels; UMG, sony BMG, EMI and Warner Music group. We felt that MySpace is a perfect way for our artist to  start out to get noticed and EMI will help this along; just as with Lily Allen; we therefore chose EMI as the Music Label which she signed a contract with in the future, due to starting her career on MySpace and being slightly quirky/different such as previous EMI artist. However we signed our artist to a slightly smaller record label with broken heart; we decided on this due to our artist being quiet quirky and different and also concentrating on "broken heart" songs and emotions within her music.  

This slide shows our record label...
We decided to use the label SOHO MUSIC, because London's Soho is a very trendy place where lots of celebrities are seen and even though this is not the particular audience we intend our artist to be listened to by, for anybody looking it could be seen as a 'trendy' music type. The decision to used pink and black mixed text, was made to appeal to a female audience, of all different types of personality(the different shades of pink could represent different types of female personalities for example, light/baby pink - a younger more girly target audience. Darker pink/purple - to represent more gothic/rock chick cultures.

'Heartbreaker Records' came from the idea that the music will in some was have an effect on the people who listen to it, just like a heartbreak does. The twist being that the heart logo is not broken, showing to the audience that it will not be a sad or upsetting effect on them.

We firstly looked at female artists and how they would give us an understanding of how solo female artist are seen by their target audience. We looked at these atists as we felt they would be similar to the kind of artist we were thinking of to fit in with our song "Aeroplanes", we were also aiming at the same target audience thus wanted to get an undestanding of how we would go about our own music video. We found out that both wee very natural and filled with emotions and strong feelings, similarly to our chosen song; thus our music video would express the feelings/emotion of the song in a very natural setting. 

Aeroplanes evaluation

We will now discuss our Aeroplanes music video within the following slides.

Story boards

Rough notes

'The Big Four' by Michelle Young

Within the music industry there are four labels which are dominating the records of music these include; Universal Music Group, Sony Music Entertainment, Warner Music group and EMI. All of these companies consist of smaller companies and labels, which all take part in serving different functions within regions and market of the music industry.

Reported by Neilsen SoundScan the ‘Big Four’ account for “81.87%” of the US market in 2005, whilst IFPI also reported in 2005 the ‘Big Four’ accounted for “71.7%” of retail music sales; this shows that Universal Music Group have a percentage of 25.5 % of music sales shares, Independent labels have sale shares of just 28.4 % in the world music market; this is very minute compared to the “Big Four “ music companies where by EMI shared 13.4 % and Warner Music 11.3 % of the world music shares; this shows the “ Big Four” dominate most of the world’s music market sales according to IFPI. The UK has shown to be very successful in the music industry coming 3^rd in a chart having 6.4-9.1 % of the album sales and market value in the world between 1990s and 2000s compared to the US having 30-35% of the share of the world market.

 

Universal Music Group (UMG) is the largest within the record labels in the record industry, it has a very commanding market share; UMG is owned subsidiary of international French media conglomerate Vivendi (located in France; Paris) whereas UMG headquarters are located in New York City. UMG consists of record labels A and M, Blue Thumb Decca record company, Def Jam, Interscope ext, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. Independent musicians who want to retain the rights to their own songs now have the right. UMG previously signed a deal with famous artists Michael Jackson, his death renewed a demand for his music and merchandise; therefore when its hard finding new musical mega-acts the classic pop titles of Michael Jackson continue to gain them a profit. Artist such as ABBA, Craig David, Duffy, Lady Gaga ext have signed contract deals with UMG.

 

Sony Music Group is the second largest global company, which is controlled by Sony Corporation of America. Sony endorse a range of current labels such as Columbia, Epic, RCA music records ext, also Sony Music group distributes independent labels such as aware records and GOOD music. They have had contract deals with such artists as Beyonce Knowles, Christina Aguilera, Elvis Presley, Kelly Clarkson and Leona Lewis ext. when artists sign up to Sony music they are asked to sign away control of their official websites for life. Sony Music also within its contract gives the company ownership over an artists name as well as any variation of it, for use as a domain name. I feel with this label the artists have very little say in decisions and they take full control of aspects such as the artist name once the contract is signed.

 

In 1929 Jack Warner, president of Warner Bros founded Music Publishers Holding Company (MPHC) to acquire music copyrights as a means of providing inexpensive music in 1987. In December 2008, negotiations between WMG and YouTube broke down; resulting in WMG blocking or muting videos on YouTube that feature music recordings belonging to them. This was recovered in September 09 where YouTube and WMG were in a multi-year deal. Music Group, endorse such record labels as Warner Bros record Inc, Independent Label Group ext. They have had contract deals with artists such as Blondie, Craig David, Oasis, Panic at the Disco and Pendulum ext.

 

EMI, as well as the record label of EMI music, which is the largest Music Publisher in the world. EMI won a Music Week Award for Publisher of the year every year over 10 years. Emi endorse such record label groups as Angel Music group, Capitol Music Group and Blue Note Label Group. Emi has signed record contracts with such artists as Spice Girls, The Sex Pistols, McFly and Lily Allen. All of these artists are unique and a bit quirky, I feel my artist is unique and a bit quirky she also started her career through MySpace just as Lily Allen started her career. MySpace has now been an inspiration to many new starting artists and due to tens of thousands of people watching Lily Allen’s music videos she got herself a deal with Regal Recordings. I feel MySpace is a perfect way to start out to get noticed and EMI will help this along; I therefore choose EMI as the Music Label which she signed a contract with in the future, due to starting her career on MySpace and being slightly quirky/different such as previous EMI artist and hopefully as popular as previous EMI artists. however we signed our artist to a slightly smaller record label with broken heart; we decided on this due to our artist being quiet quirky and different and also concentrating on "broken heart" songs and emotions within her music.